“Idea of ‘sponsorship’ is so lost in our industry right now” – Jared Tebo
Former World Champion Jared Tebo has taken to social media with an interesting post addressing the current state of sponsorship in racing. A true professional paid driver who for almost two decades was one of the leading forces in Offroad races around the world representing some of the biggest manufacturers in the industry, Tebo officially announced his competitive retirement from racing last year but still remains involved in the industry. Now focused on his JTP brand, as well as being USA Team Manager for Hotrace Tyres, the American found himself overwhelmed by the massive response to opening 2024 applications for JTP sponsorship in November. In addressing the topic, Tebo explains his own journey to becoming a Pro driver and how the idea of ‘sponsorship’ is now lost in our industry with many drivers simply expecting it. Sure to kick off many keyboard debates, he concludes that he is sticking to what he believes in for his JTP brand.